Golf club management isn’t only about risk, it’s about predicting future trends
The National Allied Golf Associations has recently released its findings concerning Canadian Golf Consumer Behaviour. What stands out the most is the alarming future downward trend of the game itself due to declining demographics. On page 16, the report says, “The game is still currently successful but may be vulnerable if nothing changes.”
What this means is that if a young generation of interested players isn’t created soon, the game as a whole may falter. As older players retire from the game, a gap is being formed that can negatively affect golf course income and ultimately the game. Whether you are a private, semi-private or public course, the lack of passion or interest from future players will have the same economic impact on all operations.
What does hockey teach us about maintaining a player base?
Just check out the rinktime.com website and you’ll see the predominance of tournaments available across North America. Is it any wonder that the sport of hockey claims itself as a National Canadian pastime?
Now, I’m not suggesting that golf can take over as Canada’s national sport. But when you take a look at how hockey is maintained at all levels of skill, age and economic condition, a lesson can be learned.
Your golf club insurance broker considers solutions
If you’re a club, perhaps you’re wondering how to attract younger players. Have you considered these options?
- A mentoring program to bring seasoned players together with interested youth?
- Making contact with local secondary school athletic programs to create interest?
- Creating youth tournament events?
- Field trips from local schools?
- A summer camp program?
Re-think your golf club insurance package
Whatever your choice, the need to re-think your golf club insurance policy is in order. As new events take place, the more your club can be liable for youth involvement. New equipment will be required and therefore a new approach to protecting your assets is needed.
Specific golf club insurance to cover mentoring, volunteering and events
If you have staff and especially members taking part in mentoring, your club may require extra coverage and procedures, such as Criminal Reference Checks and abuse coverage. We have golf club insurance packages to suit your individual needs. One-day, or event insurance is available if you’re planning a field trip, or a one-day youth tournament.
The NAGA report ultimately says that if you’re planning on banking future members, the status quo won’t hold for long. And if you’re going to attract younger players, you’re going to need to talk to a golf club insurance specialist to cover your assets, and your club’s future in the game